CONSUMERS LOOK CLOSELY AT ADVERTISING

• 85% LOOK FOR AND READ LARGER ADS
• 74% DO NOT CALL TO INQUIRE ABOUT INFORMATION THEY DO NOT FIND IN ADVERTISING
• 61% IF YOU DO NOT SAY YOU SELL IT, THEY ASSUME YOU DON'T
• 71% IF YOU DO NOT SAY YOU DO IT OR SERVICE IT, THEY ASSUME YOU DON'T! AND PROBABLY WON'T CALL TO FIND OUT.

SOURCE: L.M. BERRY & COMPANY

That's why   ...SIZE DOES MAKE A DIFFERENCE!

A FULL PAGE AD PRODUCED

• 3 TIMES AS MANY RESPONSES AS A HALF PAGE
• 33.2 TIMES AS MANY RESPONSES AS AN EIGHTH PAGE
• 1215 TIMES AS MANY RESPONSES AS A REGULAR LISTING

SOURCE: W.F. ASSOCIATES.